{"title":"Bestsellers","description":"\u003cp\u003eOur most-loved oils this month, based on what customers are buying right now.\u003c\/p\u003e","products":[{"product_id":"organic-apricot-kernel-oil","title":"Organic Apricot Kernel Oil","description":"\u003ch1\u003eOrganic Apricot Kernel Oil Australia – Light, Nourishing \u0026amp; Vitamin-Rich\u003c\/h1\u003e\n\u003cp\u003ePure Vivid's \u003cstrong\u003eOrganic Apricot Kernel Oil\u003c\/strong\u003e is cold-pressed from certified organically grown apricot kernels, producing a silky-light oil that absorbs quickly and leaves skin feeling smooth, soft, and balanced. Naturally high in vitamins A, C, and E, as well as oleic and linoleic acids, apricot kernel oil is particularly beloved for sensitive, mature, and combination skin types.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits of Organic Apricot Kernel Oil\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIdeal for Sensitive Skin\u003c\/strong\u003e – Exceptionally gentle and hypoallergenic, apricot kernel oil suits even the most reactive skin types including rosacea-prone and post-procedure skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamins A, C \u0026amp; E\u003c\/strong\u003e – This vitamin-rich profile supports skin cell renewal, brightens complexion, and helps defend against environmental stressors and premature aging.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFast-Absorbing \u0026amp; Non-Greasy\u003c\/strong\u003e – Lighter than almond oil, it's absorbed in seconds and leaves no oily film — perfect as a daytime face oil under makeup.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoftens \u0026amp; Smooths Hair\u003c\/strong\u003e – Works beautifully as a finishing hair oil or pre-wash treatment to add shine and reduce frizz without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMassage Oil Base\u003c\/strong\u003e – Its smooth glide and skin-friendly profile make it one of the most popular carrier oils for massage therapy and aromatherapy practitioners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use Apricot Kernel Oil\u003c\/h2\u003e\n\u003cp\u003eAs a \u003cstrong\u003eface oil\u003c\/strong\u003e: Apply 3–5 drops to clean skin morning or evening and massage gently until absorbed. As a \u003cstrong\u003emassage oil\u003c\/strong\u003e: Use directly or blend with essential oils at a 2% dilution. As a \u003cstrong\u003ehair oil\u003c\/strong\u003e: Apply a few drops to dry or damp ends to add shine and control frizz. It also blends beautifully with our \u003ca href=\"\/products\/organic-argan-oil\"\u003eOrganic Argan Oil\u003c\/a\u003e for an enhanced vitamin-rich hair and scalp treatment.\u003c\/p\u003e\n\n\u003ch2\u003eAvailable Sizes\u003c\/h2\u003e\n\u003cp\u003eAvailable in 250ml and 1000ml — suitable for personal use and professional massage or formulation work.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs apricot kernel oil good for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eYes — apricot kernel oil is one of the most recommended carrier oils for sensitive skin. It's gentle, hypoallergenic, and non-irritating, making it an excellent choice for people who react to heavier oils.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use apricot kernel oil on my face every day?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely. Its lightweight texture and fast absorption make it one of the best daily facial oils. It's suitable for normal, dry, combination, and sensitive skin types and won't feel heavy or clog pores.\u003c\/p\u003e\n\n\u003ch3\u003eIs Pure Vivid Apricot Kernel Oil certified organic?\u003c\/h3\u003e\n\u003cp\u003eYes. Our Apricot Kernel Oil is cold-pressed from certified organically grown apricot kernels, ensuring it's free from synthetic pesticides and chemical fertilisers.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does apricot kernel oil smell like?\u003c\/h3\u003e\n\u003cp\u003eApricot kernel oil has a very mild, slightly sweet, nutty scent that is barely detectable on the skin. Its near-neutral aroma makes it an excellent carrier for essential oil blends where you want the EO scent to come through cleanly.\u003c\/p\u003e\n\n\u003ch3\u003eHow does apricot kernel oil compare to sweet almond oil?\u003c\/h3\u003e\n\u003cp\u003eBoth are lightweight carrier oils with similar fatty acid profiles, but apricot kernel oil is typically slightly lighter and absorbs a fraction faster. It's also generally considered more suitable for sensitive skin. Try our \u003ca href=\"\/products\/organic-almond-oil\"\u003eOrganic Almond Oil\u003c\/a\u003e alongside it to find your preference.\u003c\/p\u003e\n\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cp\u003eOften blended with our \u003ca href=\"\/products\/organic-rosehip-oil\"\u003eOrganic Rosehip Oil\u003c\/a\u003e for a brightening face serum, or with our \u003ca href=\"\/products\/organic-fractionated-coconut-oil\"\u003eOrganic Fractionated Coconut Oil\u003c\/a\u003e for a lightweight body oil.\u003c\/p\u003e","brand":"Pure Vivid","offers":[{"title":"250ml","offer_id":50524982214795,"sku":"PV-APK-250ML","price":34.0,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":50524982247563,"sku":"PV-APK-1000ML","price":76.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/4549\/9019\/files\/PV-APK-1000ML.webp?v=1790264889"},{"product_id":"organic-castor-oil","title":"Organic Castor Oil","description":"\u003ch1\u003eOrganic Castor Oil Australia – Pure, Cold-Pressed Restoration\u003c\/h1\u003e\n\u003cp\u003eOur \u003cstrong\u003eOrganic Castor Oil\u003c\/strong\u003e is a clean, cold-extracted oil valued for its extraordinary versatility. Thick, nourishing, and deeply conditioning, it's one of the most popular natural oils for hair growth, skin hydration, and brow and lash care — and for good reason. Pure Vivid's castor oil is certified organic, cold-pressed to preserve its ricinoleic acid content, and free from additives, solvents, or dilution.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits of Organic Castor Oil\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair Growth \u0026amp; Thickness\u003c\/strong\u003e – Ricinoleic acid stimulates blood circulation to the scalp, supporting hair growth and reducing shedding. Apply weekly as a scalp massage oil.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEyebrow \u0026amp; Eyelash Conditioning\u003c\/strong\u003e – A nightly application to brows and lashes with a clean spoolie helps nourish follicles and improve density over time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep Skin Hydration\u003c\/strong\u003e – Castor oil forms an occlusive barrier on skin, locking in moisture and soothing dry, cracked, or irritated areas.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCuticle \u0026amp; Nail Care\u003c\/strong\u003e – Massage a small amount into cuticles and nails to soften and strengthen.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDIY Skincare Base\u003c\/strong\u003e – Blends beautifully with lighter oils. Try mixing 20% castor with 80% \u003ca href=\"\/products\/organic-jojoba-oil\"\u003eOrganic Jojoba Oil\u003c\/a\u003e for an all-purpose skin serum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use Castor Oil\u003c\/h2\u003e\n\u003cp\u003eCastor oil is thick by nature. For scalp use, warm the oil slightly and apply directly to the scalp, massaging for 5–10 minutes before leaving for 30 minutes or overnight. Rinse thoroughly with shampoo. For skin, a few drops go a long way — blend with a lighter carrier oil such as our \u003ca href=\"\/products\/organic-fractionated-coconut-oil\"\u003eOrganic Fractionated Coconut Oil\u003c\/a\u003e or \u003ca href=\"\/products\/organic-almond-oil\"\u003eOrganic Almond Oil\u003c\/a\u003e for easier application.\u003c\/p\u003e\n\n\u003ch2\u003eSizes Available\u003c\/h2\u003e\n\u003cp\u003eAvailable in 50ml, 100ml, 250ml, 500ml, and 1000ml to suit personal and professional use.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs Pure Vivid castor oil certified organic?\u003c\/h3\u003e\n\u003cp\u003eYes. Our Organic Castor Oil is cold-pressed from certified organically grown castor beans, free from synthetic pesticides, herbicides, and chemical fertilisers.\u003c\/p\u003e\n\n\u003ch3\u003eCan castor oil grow hair faster?\u003c\/h3\u003e\n\u003cp\u003eCastor oil is widely used to support hair growth due to its high ricinoleic acid content, which improves scalp circulation. While it won't dramatically speed growth, regular use can improve scalp health, reduce breakage, and support thicker-looking hair over time.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use castor oil on my face?\u003c\/h3\u003e\n\u003cp\u003eYes, but use it sparingly. Castor oil is comedogenic for some people, so if you have oily or acne-prone skin, test on a small area first. It works best blended with lighter oils for facial use.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is the shelf life of Pure Vivid Castor Oil?\u003c\/h3\u003e\n\u003cp\u003eStored in a cool, dark place, our castor oil has a shelf life of approximately 12–18 months after opening.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use castor oil for eyelash growth?\u003c\/h3\u003e\n\u003cp\u003eMany people use castor oil nightly on lashes with a clean mascara wand to condition and support lash health. Always use food-grade or cosmetic-grade castor oil and avoid getting it directly in the eye.\u003c\/p\u003e\n\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cp\u003eAlso consider pairing with our \u003ca href=\"\/products\/organic-rosehip-oil\"\u003eOrganic Rosehip Oil\u003c\/a\u003e for a powerful anti-aging face blend, or our \u003ca href=\"\/products\/organic-moringa-oil\"\u003eOrganic Moringa Oil\u003c\/a\u003e for added scalp nourishment.\u003c\/p\u003e","brand":"Pure Vivid","offers":[{"title":"50ml","offer_id":50524985720971,"sku":"PV-CAS-50ML","price":17.0,"currency_code":"AUD","in_stock":true},{"title":"100ml","offer_id":50524985753739,"sku":"PV-CAS-100ML","price":21.25,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":50524985786507,"sku":"PV-CAS-250ML","price":25.5,"currency_code":"AUD","in_stock":true},{"title":"500ml","offer_id":50820255318155,"sku":"PV-CAS-500ML","price":29.75,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":50524985819275,"sku":"PV-CAS-1000ML","price":39.99,"currency_code":"AUD","in_stock":true},{"title":"5 litre","offer_id":50524985852043,"sku":"PV-CAS-5L","price":148.75,"currency_code":"AUD","in_stock":true},{"title":"20 litre","offer_id":50524985884811,"sku":"PV-CAS-20L","price":425.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/4549\/9019\/files\/PV-CAS-1000ML.webp?v=1790264937"},{"product_id":"organic-jojoba-oil","title":"Organic Jojoba Oil Golden","description":"\u003ch1\u003eOrganic Jojoba Oil Australia – Balancing, Cold-Pressed Care for Skin \u0026amp; Hair\u003c\/h1\u003e\n\u003cp\u003ePure Vivid's \u003cstrong\u003eOrganic Golden Jojoba Oil\u003c\/strong\u003e is cold-pressed from certified organic jojoba seeds and stands apart as one of nature's most skin-compatible oils. Technically a liquid wax rather than a traditional oil, jojoba closely mimics the skin's own sebum — making it uniquely balancing for every skin type, from oily to dry. It's non-comedogenic, long-lasting, and absorbs beautifully without a greasy residue.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits of Organic Jojoba Oil\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBalances Oily \u0026amp; Combination Skin\u003c\/strong\u003e – By mimicking sebum, jojoba signals to your skin that it doesn't need to overproduce oil, making it one of the few oils suitable for acne-prone skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep Hair Conditioning\u003c\/strong\u003e – Apply as a pre-shampoo hair mask or a leave-in treatment for the ends. Strengthens, adds shine, and reduces frizz.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic Moisturiser\u003c\/strong\u003e – Unlike heavier oils, jojoba won't clog pores. Use as a daily face oil morning or night.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eExcellent Carrier Oil for Essential Oils\u003c\/strong\u003e – Its long shelf life and neutral scent make it the gold standard carrier oil for aromatherapy blends. Pair with our \u003ca href=\"\/products\/organic-eucalyptus-blue-gum-essential-oil\"\u003eOrganic Eucalyptus Essential Oil\u003c\/a\u003e for a soothing massage blend.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScalp Treatment\u003c\/strong\u003e – Massage into the scalp to soothe dryness, reduce flakiness, and support a healthy hair environment. Try blending with our \u003ca href=\"\/products\/organic-castor-oil\"\u003eOrganic Castor Oil\u003c\/a\u003e for a hair growth serum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use Jojoba Oil\u003c\/h2\u003e\n\u003cp\u003eAs a \u003cstrong\u003eface oil\u003c\/strong\u003e: Apply 3–5 drops to clean, slightly damp skin morning and\/or evening. Can be used before or instead of a moisturiser. As a \u003cstrong\u003ehair mask\u003c\/strong\u003e: Apply generously from root to tip, leave for 30–60 minutes, then wash out. As a \u003cstrong\u003ecarrier oil\u003c\/strong\u003e: Mix 1–2% essential oil into jojoba for a skin-safe aromatherapy blend.\u003c\/p\u003e\n\n\u003ch2\u003eAvailable Sizes\u003c\/h2\u003e\n\u003cp\u003eAvailable in 100ml, 250ml, 1000ml, and 5-litre bulk — suitable for personal use through to professional and commercial formulation.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs jojoba oil good for oily skin?\u003c\/h3\u003e\n\u003cp\u003eYes — jojoba is one of the best oils for oily skin. Because it closely resembles the skin's own sebum, it helps regulate oil production rather than adding to it. It's non-comedogenic and won't clog pores.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use jojoba oil as a daily moisturiser?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely. Jojoba is one of the most popular daily face oils because it absorbs quickly, leaves no greasy residue, and suits all skin types including sensitive and acne-prone skin.\u003c\/p\u003e\n\n\u003ch3\u003eIs Pure Vivid Jojoba Oil certified organic?\u003c\/h3\u003e\n\u003cp\u003eYes. Our Organic Golden Jojoba Oil is cold-pressed from certified organically grown jojoba seeds, with no synthetic pesticides or herbicides used in production.\u003c\/p\u003e\n\n\u003ch3\u003eDoes jojoba oil go rancid?\u003c\/h3\u003e\n\u003cp\u003eJojoba has an exceptionally long shelf life — typically 2–5 years — due to its stable wax ester structure. Store in a cool, dark place for best results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat is the difference between golden and clear jojoba oil?\u003c\/h3\u003e\n\u003cp\u003eGolden jojoba is minimally refined cold-pressed oil that retains its natural golden colour and subtle aroma. Clear (refined) jojoba has been further processed to remove colour and scent. We stock the golden variety for its superior nutrient profile.\u003c\/p\u003e\n\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cp\u003ePair with our \u003ca href=\"\/products\/organic-argan-oil\"\u003eOrganic Argan Oil\u003c\/a\u003e for a luxury anti-aging blend, or try our \u003ca href=\"\/products\/organic-rosehip-oil\"\u003eOrganic Rosehip Oil\u003c\/a\u003e for vitamin A and C enrichment alongside jojoba's balancing properties.\u003c\/p\u003e","brand":"Pure Vivid","offers":[{"title":"100ml","offer_id":50524986769547,"sku":"PV-JOJ-100ML","price":21.25,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":50524986802315,"sku":"PV-JOJ-250ML","price":37.0,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":50524986835083,"sku":"PV-JOJ-1000ML","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"5 litre","offer_id":50524986867851,"sku":"PV-JOJ-5L","price":370.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/4549\/9019\/files\/PV-JOJ-1000ML.webp?v=1790264973"},{"product_id":"organic-rosehip-oil","title":"Organic Rosehip Oil","description":"\u003ch1\u003eOrganic Rosehip Oil Australia – Certified, Cold-Pressed Radiance\u003c\/h1\u003e\n\u003cp\u003ePure Vivid's \u003cstrong\u003eOrganic Rosehip Oil\u003c\/strong\u003e is cold-pressed from certified organically grown rosehip seeds, delivering one of nature's most powerful skin-renewing oils in its purest form. Rich in trans-retinoic acid (natural vitamin A), vitamin C, and essential fatty acids, rosehip oil is revered by skincare experts for its ability to fade scars, brighten uneven skin tone, and deeply hydrate without clogging pores.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits of Organic Rosehip Oil\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFades Scars \u0026amp; Hyperpigmentation\u003c\/strong\u003e – Natural vitamin A (retinoic acid) promotes cell turnover, gradually fading post-acne marks, surgical scars, and sun spots.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrightens Skin Tone\u003c\/strong\u003e – Vitamin C content helps inhibit melanin overproduction, supporting a more even, radiant complexion over time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAnti-Aging\u003c\/strong\u003e – Rich in omega-3 and omega-6 essential fatty acids that support the skin barrier, reducing the appearance of fine lines and improving elasticity.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeeply Hydrating\u003c\/strong\u003e – Despite being a dry oil that absorbs quickly, rosehip oil provides lasting moisture without greasiness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStretch Mark Support\u003c\/strong\u003e – Regular application during and after pregnancy helps maintain skin elasticity and may reduce the visibility of stretch marks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Use Rosehip Oil\u003c\/h2\u003e\n\u003cp\u003eApply 3–6 drops to clean skin each evening after cleansing. Rosehip oil is best used at night as its vitamin A content can make skin more sensitive to UV light. For daytime use, always follow with SPF. For extra nourishment, blend a few drops with our \u003ca href=\"\/products\/organic-argan-oil\"\u003eOrganic Argan Oil\u003c\/a\u003e for a powerful brightening and firming duo. Can also be used as a body oil for stretch marks and dry patches.\u003c\/p\u003e\n\n\u003ch2\u003eAvailable Sizes\u003c\/h2\u003e\n\u003cp\u003eAvailable in 30ml, 250ml, and 1000ml — suitable for personal use and professional formulation.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs rosehip oil good for acne scars?\u003c\/h3\u003e\n\u003cp\u003eYes. Rosehip oil contains natural trans-retinoic acid (a form of vitamin A) that promotes cell regeneration, helping to fade post-acne marks and superficial scarring over time with consistent use.\u003c\/p\u003e\n\n\u003ch3\u003eCan I use rosehip oil during the day?\u003c\/h3\u003e\n\u003cp\u003eYou can, but because rosehip oil contains vitamin A it can increase UV sensitivity. If using during the day, always apply SPF on top. Many people prefer to use rosehip oil as a night oil for best results.\u003c\/p\u003e\n\n\u003ch3\u003eIs Pure Vivid Rosehip Oil certified organic?\u003c\/h3\u003e\n\u003cp\u003eYes. Our Organic Rosehip Oil is cold-pressed from certified organically grown rosehips, with no synthetic pesticides, herbicides, or chemical solvents used in extraction.\u003c\/p\u003e\n\n\u003ch3\u003eHow long until I see results from rosehip oil?\u003c\/h3\u003e\n\u003cp\u003eMost users notice improvements in skin texture and hydration within 2–4 weeks. For scar fading and brightening, consistent daily use over 6–12 weeks typically shows the best results.\u003c\/p\u003e\n\n\u003ch3\u003eDoes rosehip oil clog pores?\u003c\/h3\u003e\n\u003cp\u003eNo. Rosehip oil is considered non-comedogenic and is suitable for most skin types including oily and acne-prone skin, though always patch test first.\u003c\/p\u003e\n\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cp\u003eLayer with our \u003ca href=\"\/products\/organic-jojoba-oil\"\u003eOrganic Jojoba Oil\u003c\/a\u003e for daily hydration, or try our \u003ca href=\"\/products\/organic-marula-oil\"\u003eOrganic Marula Oil\u003c\/a\u003e as a luxurious anti-aging alternative for sensitive skin.\u003c\/p\u003e","brand":"Pure Vivid","offers":[{"title":"30ml","offer_id":50524990013579,"sku":"PV-RHO-30ML","price":21.25,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":50524990046347,"sku":"PV-RHO-250ML","price":51.0,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":50524990079115,"sku":"PV-RHO-1000ML","price":127.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/4549\/9019\/files\/PV-RHO-1000ML.webp?v=1790265046"}],"url":"https:\/\/purevivid.com.au\/collections\/bestsellers.oembed","provider":"Pure Vivid","version":"1.0","type":"link"}